Martin Lukes - a short Primer

Martin Lukes is fictitious. He is an apparition, an imaginary corporate character living in the pages of The Financial Times. A neutral observer will describe him as being male chauvinistic, parasitic, incompetent, filled with delusions of grandeur. He offers, through his column, unsolicited suggestions to the likes of Carly Fiorina, John Browne, Jeff Immelt and Jack Welch. He comes up with silly portmanteaus like creovation (creativity + innovation). Ironically GE's new slogan Ecomagination has a Martinesque feel to it. Maybe, Jeff Immelt did take Martin Luke's suggestion after all.

Anyways, every Thursday in the mornings, this column provides me with comic relief and also reminds me of the corporate pitfalls to avoid.

More to come...