Ruminations

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Location: Wisconsin, United States

Brihaspati - An Indian male living in the upper mid-west part of the USA. Lazy as they come, loves listening to Indian classical music and classic rock, bibliophile, oenophile, epicurean, rationalist, dabbles in existentialism and Indian philosophy, amateur tennis and table-tennis player.

Tuesday, June 14, 2005

FT.com / World / US

FT.com / World / US

Today's copy of the The Financial Times made me think. Why do magazines like the UK's Financial Times and India's Economic Times come in salmon colored pages?

Is this because the editors of such magazines want to jazz-up the dismal science they write about?

Wikipedia shed more light on this. According to Wikipedia, the FT started to print in salmon-pink in 1883 to differentiate itself from The Financial News, which was later absorbed into the FT in 1943.

I surmise that the Economic Times of India prints in the same color because it wants to be preceived as India's FT or maybe because the editors thought that if salmon-pink was cool for the colonial masters it should be cool for India too.

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